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571: Mortgage Marketing: Forming Realtor Referral Alliances
Effective mortgage marketing ideas that actually work. Forming alliances with real estate agents can be challenging, but successfully forming a realtor referral partnership can do wonders for your business and your profits.

572: Finding Your Market Share With Article Marketing
Looking for new customers? Article marketing will help you cut the clutter and reach your market.

573: Get Off Your Duff And Start Building Your Hit Squad
Mastering Joint Ventures - How to find allies & competitors. It's not as hard as you think. And no, they don't have to be your best bud to enlist their help.

574: Viral Marketing - Powerful Website Traffic Strategy
At it simplest level, viral marketing is a type of techno word-of-mouth. It's a type of marketing that encourages others to pass on your marketing message free of charge.

575: Why Consumers Prefer Brand Names - Product Marketing
Americans love brand name products. They'll pay just about anything for Levis jeans, Charmin toilet tissue and Heinz ketchup. Yet, they often snub lower cost generic products deeming them "unfit."

576: List, Offer, Copy - Still As Valid Today As It Was 50 Years Ago
Direct marketing is often called a game of dollars - getting the basics down and understanding where to put in the time, money and effort where it will do the most good and return the results you need.

577: Theaters Using Text Messaging
The producers of the smash Broadway hit, "Spring Awakening" are using text messaging to promote their show to theater goers, young and old.

578: Secrets Of Classified Ad Millionaires
Classifieds are read by a certain segment of the population daily so you must change your leading words in the ad to draw these readers in again and again.

579: 10 Things You Can Do Today To Boost The Effectiveness of Your Marketing Program (Part 2, 6-10)
If you think of your outreach marketing program as the volume control for the information reaching prospective members or customers, it would be a simple impulse to turn up that switch when you needed more members, or wanted to launch a new program - improving your communications in one simple motion. Unfortunately it's not really that simple.

580: 5 Mistakes Biz Owners Make With Their Marketing
Wondering why your marketing isn't working all that well? Never fear, help is here. Today, I'll talk about the top 5 marketing mistakes business owners make.


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